Specialists in supporting companies and service providers with skills to succeed at becoming inclusive leaders in their industry

Through lived experience and unique skill sets, our team of professionals are about championing policies for inclusion and inspiring diversity awareness and acceptance through support and educational programs; including helping community members navigate their way successfully to the correct supports around issues of gender diversity and sexual orientation.


 Simply Good Form Consultancy is based in K’jipuktuk (Halifax) in Mi’kma’ki (Nova Scotia), the traditional and unceded territory of the M’ikmaq people. Settlers and the M’ikmaq have lived in this territory under the provisions of the Peace and Friendship Treaties since 1760 and 1772. We are all treaty people in Mi’kma’ki.

Our certified programs are international.

Learn more about our Commitment to Excellence.

Cynthia Sweeney (She/Her) - Founder & CEO 

I am cis and I am straight. Why am I here educating about 2SLGBTQIA+ inclusion and breaking heteronormative and cisnormative practices?

Inclusion is everyone's business. I draw from professional and lived experience and non-profit work. I recognize thoughtful conversations and dynamic action are the foundation for inspiring change necessary to fill the gaps in education and dismantle systemic prejudice and bias that is woven within our communities.

As a storyteller and community writer Cynthia is inspired by peoples stories - and listening fully.

She is the author of The Pink Balloon, a story about gender identity and shining as your true self, published in September 2021.

Her background is founded in children's television and film industry development, journalism and consulting. She gained 20+ years experience working in client service and production and earned her degree in Journalism from King's College and Geography Social Science from University of Western Ontario.  Since 2018 she's lead Pflag Halifax and proudly co-facilitates multiple support groups for parents and caregivers of trans and gender creative children. Cynthia is WPATH (World Professional Association of Trans Health) certified and educated in gender studies.

Cynthia is co-host of the podcast Hey, Cis! As a public speaker, Cynthia regularly participates in symposiums and is Vice Chair on the Board with Lunenburg PRIDE.

Isaac Cook (He/They) - Senior Inclusion Educator & Digital Specialist

Born and raised in Nova Scotia, Isaac Cook is a transgender, non-binary, queer person with a passion for making change. With a degree in Linguistics and Criminology, Isaac brings a diverse background of both professional and personal experience to the team.

As a social scientist with over six years of communications, marketing and web development experience, Isaac has worked alongside a variety of organizations in a wide range of industries. He has a great passion for STEM- focused and non-profit organizations, including founding, maintaining financials and leading his own for over 5 years. Dedicating his time to promoting and assisting scientific and technological growth, he challenges the ‘traditional workforce’ by supporting policies and programs on inclusion and intersectionality, focusing on uplifting 2SLGBTQ+ and BIPOC voices.

In addition to his contributions to the Simply Good Form team, Isaac works for MindFrame Connect and Dal Innovates at their Ecosystem Manager. He has also had the honour of being featured on various episodes of CBC Radio, Truro Daily News and Eastlink, including sharing his journey in Eastlink Community TV’s program ‘In Focus’.  Isaac is co-host of the podcast Hey, Cis!

Outside of his work within the LGBTQ+ community, Isaac enjoys cooking, travelling, astrology and hanging out with his dogs Aspen, Timber and Dovah.

Emma Stanley (She/Her) - Inclusion Educator

I'm a queer trans woman from rural New Brunswick. My background is in Education, and I have 10 years experience teaching in 3 different countries.

I'm very pleased to be teaming up with Simply Good Form since Fall 2021 and making a positive change for the next generation of LGBTQ2S+ people in Canada.

I spend my free time learning Thai, drawing, and gaming, and my favourite place is probably the open desert in Oman at night.

Connor McKiggan (They/He) - Inclusion Educator

Named an ‘Inclusion warrior’ by the Saskatoon Star Phoenix while pursuing a double degree in Sustainability and International Development, Connor is a leader in breaking down gender binaries through his drag persona, Vanity Station. 

For the past six years, Connor has worked as a part of the local queer community by producing drag shows that create safe spaces, highlighting the art of local queer, indigenous, and BIPOC drag performers. 

Connor is passionate about plants, fish, and art. When not performing or volunteering Connor loves to spend time with his loving partner, their two Rhodesian Ridgebacks, and one elderly cat. Connor is excited to translate his experience into concrete policies, education, and support for workplaces who are ready to move beyond binary thinking to create stronger, safer spaces.

We are proud to have had the opportunity to work with and include the voices and perspectives of various members of our community including:

Jamie Maher, Reign Dorfschmidt and BriAnna Simons

Our Team is ready to work with you and your organization, business or school

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Colin Durhan, PRIDE at Work Canada

"We were pleased to have Cynthia share both her personal and professional experiences at our event for Halifax Pride 2019. Her thoughtfulness, attention to inclusive language and willingness to employ her family's story to help others learn was very much appreciated by our organization and our guests. Her warmth as a presenter put audience members at ease, even when talking about topics that can be difficult for some to discuss.”


V.B. Bridgewater,  Lunenburg Queens Recreation Summer Staff Training, June 2021

Everything about this workshop I found to be very beneficial and informative. It was probably the best training I have received on this topic.

Cathy Shaw - SSRCE Administrator 

‘As an SSRCE (South Shore Regional Centre for Education) Administrator, I had the pleasure of attending a presentation by Cynthia Sweeney. Simply put, Cynthia embodies the philosophy of inclusion. Her devotion for creating a better, more accepting future for our youth is evident. It was the most educational and thought provoking hour I have spent in a very long time.’